Adidas - Made to Play
A live brief set by Adidas asking us to present the brand with one clear voice for the London 2012 Olympic Games, taking into account both the fashion and performance sides of the brand. My multi-faceted campaign, Made to Play, involved competitive sport in domestic situations and ultimately having fun with sport no matter where you are or what you're wearing. If it's Adidas, it was made to play in.
Below are some of the visuals that I pitched to Adidas' Senior Art Director.
Illustrations by Katie Johnston.
